Getting clicks,
but not enough customers?
In a 15 minute call I'll look at your ads with you, show you what's holding them back, and tell you what I'd test first.
I work with a small number of brands personally, so call times are limited.
Real numbers from real ad accounts
Trusted by brands like these
What happens when the creative is right
in nine months
A US health and wellness brand, built from zero with creative-first campaigns.
monthly revenue in four months
Monthly revenue more than doubled.
SaaS ad spend, scaled
Daily spend grew 50 times over.
qualified leads generated
From lead generation campaigns, with a reported 4% conversion rate.
Three steps, every account
I find the real problem
Your ads, offer, landing page and numbers, checked against what your buyers actually care about.
I build the creative strategy
Hooks, angles, scripts and UGC or static concepts, based on consumer psychology and competitor research.
I launch, test and improve
Campaign structure, budgets, retargeting and scaling on Meta, Google and TikTok, with tracking you can trust.
15 minutes, focused on your account
What we'll cover
- Where your ads lose people: the hook, the offer or the landing page
- Whether your account structure and budgets are holding back results
- The first two or three tests I'd run in your account
- Whether working together makes sense, with no pressure either way
This is a good fit if
- You run an ecommerce, SaaS or lead generation brand
- You already spend on Meta, Google or TikTok ads
- Your results have stalled, or you're getting clicks without customers
- You want to scale spend without wasting it
It's not a fit if
- You haven't launched your product yet
- You want someone to promise results before seeing your account
Hi, I'm Zohaib Raja
I'm a creative strategist and performance media buyer based in Lahore, working with brands around the world. For more than six years I've built the hooks, creative and campaigns that turn attention into customers, across $113M+ in ad spend: $87M on Meta, $18M on Google and $8M on TikTok.
I work with a small number of brands personally, so you speak to me, not a junior account manager.
Before you book
What happens on the call?
We look at your current ads and numbers together. I'll tell you what I think is holding them back and what I'd test first. If it makes sense to work together, we'll talk about how. If not, you still leave with a plan.
Do you work with brands outside Pakistan?
Yes. I work remotely with brands worldwide, as well as in Pakistan.
Which platforms do you run?
Meta (Facebook and Instagram), Google Ads and TikTok Ads, plus tracking and reporting with tools like HYROS, Looker Studio, Make.com and Zapier.
What kinds of brands do you work with?
Mostly ecommerce, SaaS and lead generation brands, across sectors like consumer products, technology, education, fitness, property, home improvement and local services.
Can you guarantee results?
No one honestly can. Results depend on your product, offer, budget and market. What I can promise is a clear look at what's working, what isn't, and what to test next.
How do we work together after the call?
Usually one of three ways: a campaign audit, a creative strategy project, or an ongoing partnership. We agree on budget and timeline after I've seen your account.
Let's find out what's holding your ads back
Pick a time that suits you. It takes 15 minutes, and you'll leave knowing exactly what to test next.
Book a Strategy Call